The Blueberry Story | Breakfast Shirts × Morning After
A customer once asked Yianni if he’d actually put blueberries in their coffee. He hadn’t — but the story stuck. Ten years later, it’s ended up on a t-shirt.
Years ago, a customer at Morning After took a sip of their coffee and asked Yianni if he’d actually put blueberries in it. (He hadn’t — he was just describing the flavour notes.)
That moment has since become a bit of an inside joke around here — the kind of thing that sums up what we love about coffee: a little confusion, a lot of character.
When Yianni told the story to Mark from Breakfast Shirts, it somehow turned into this: a limited-edition collab tee celebrating ten years of Morning After and one pretty memorable mix-up.
Watch the moment Yianni told Mark the story here:
And see how it all came together here: